Read the Original Article, here: http://www.azcentral.com/story/money/business/2016/01/15/relax-like-arizona-cardinals-coach-bruce-arians/78842444/
The wife of Bruce Arians has launched a Scottsdale business focused around helping people relax better, deal with grief and achieve other emotional and mental goals.
The spouse of Bruce Arians has joined with grief specialist Barbara Saint John in launching a Scottsdale business, The Zone, that seeks to help those with career pressures or other anxieties, as well as depressed individuals, children with behavioral issues and anyone hoping to improve their performance or enhance their focus, including on the golf course.
She and Saint John offer the specially designed relaxation booth or chamber at prices starting at $299 for three hourly sessions. Profits will be donated to the Arians Family Foundation for charitable purposes, such as assisting children in the foster-care system, they said. The Zone doesn’t accept medical insurance to cover session costs.
“We’re not claiming to treat anyone,” said Christine Arians, a nonpracticing attorney. “But we provide an environment where a deep state of relaxation can happen.”
Arians said she has personally relaxed in the booths for about 10 years. She and Bruce bought one that they keep at their home in Georgia, and she purchased another for use at The Zone. She said her husband uses it too, along with some other Cardinals coaches, without identifying anyone by name.
“He runs on adrenaline all the time,” Christine said of her husband. “I try to get him in once a week.”
Christine said her husband focuses well but also works in a high-pressure occupation, for which the stakes will increase if the Cardinals advance in the National Football League playoffs. “It helps maintain his stress at manageable levels,” she said.
The sessions involve lying down in the booth or enclosed bed, which measures just under seven feet and about two-and-a-half feet wide by roughly two-and-a-half feet tall. Saint John has narrated about 30 taped recordings that provide relaxation or inspirational messages, depending on the situation, and those are played during sessions. The darkened space is lighted with various colors — for example, purple/blue for relaxation or red/orange for stimulation. Slight vibrations course through the chamber.
“It’s about retraining the brain to learn to relax,” said Saint John. “It becomes very accumulative — the more you do it, the more your brain is training to relax.”
The medical benefits of the sessions have not been sanctioned by the Food and Drug Administration, though the women say the results can include improved job performance, stress relief, grief management and dealing with child behaviors such as bedwetting. The booth is designed to remove outside distractions and add positive stimuli, Saint John said.
The small company (relaxinthezone.com) and the booth are located at Lux Offices, 5635 N. Scottsdale Road, Suite 170, in Scottsdale.